If you’ve heard the buzz around AI-generated art but aren’t quite sure where to begin, allow me to introduce you to Midjourney – one of the most captivating new AI art tools that has taken the creative world by storm.
In this beginner’s guide, I’ll give you an overview of what exactly Midjourney is, why it’s so revolutionary, and how you can start using it today to unlock your own inner AI artist to create high quality art for your business.
So What Exactly is Midjourney?
Midjourney is an artificial intelligence system that creates stunning original images and other forms of art such as graphic design from text descriptions that you type in. All you have to do is describe anything you can imagine, and let the AI do the rest. It will generate completely original, elaborate art based on your words alone within seconds.

Midjourney has been trained on a massive database of artwork to understand artistic concepts, styles, and techniques. So when you give it a prompt like “a majestic fantasy landscape with mountains and a shining castle,” Midjourney starts piecing together elements from its database to synthesize a brand new image that matches your description.
Midjourney For Small Business
As a small business owner, you need marketing materials on a limited budget. The problem is professional graphic designers can be expensive, stock images generic, and DIY design software time-consuming to learn.
Fortunately, tools like Midjourney allow anyone to instantly generate eye-catching, customized images simply by describing what you want in a text prompt. You don’t need any technical skills or artistic talent. All you need is your imagination!
For example, you could generate:
- Stylized logos that represent your brand identity in seconds. No more spending hours tweaking designs on sites like Canva.
- Unique social media post images that grab attention and convey your messaging with visuals tailored specifically to your business.
- Custom graphics and banners for your website, ads, flyers, brochures, etc. that look professional and on-brand every time.
- Imaginative images for blog posts that captures your readers’ attention and creatively illustrates your posts.
Midjourney is like having your own personal digital art studio that can create jaw-dropping images and artworks just from the text descriptions you give it.
Real Life Examples
To demonstrate exactly what I mean let’s have a look. Suppose you type into the Midjourney interface which is on a platform called Discord that we will talk about in a moment something like this.

Midjourney will return this, which as you can see are four very similar images to what you requested above. You will then select the one that you like the best and Mijourney will perfect it and return it as a single image you can use for all sorts of designs, that up until now you had to pay big bucks for or settle for subpar results.

Why Try Midjourney for AI Art Creation?
I have been using Midjourney for a while now and although I have tried other AI art generation tools Midjourney stands out far from the rest because of the originality, quality, and photorealism of the images it can produce.
I do think that it is fair to mention at this point that although many AI art generators are free, Midjourney will cost you $30 per month.
But, unlike many AI art generators that simply create variations of pre-existing art, Midjourney’s Diffusion model allows it to imagine ideas and scenes that don’t exist yet. This makes each image completely one-of-a-kind. So you get what you pay for!
Midjourney also produces images with incredible detail at high resolutions. And it gives you fine-tuned control with options to vary style, lighting, angle, color, and more. You now even have the option that if you don’t like a part of your image to change that one section while leaving the rest of the art untouched.
For anyone with an imagination who knows the type of image that they want, Midjourney is downright one awesome tool as it will bring your craziest ideas to life with ease while saving money in the process.
Getting Started with Midjourney on Discord
Although there are plans for a Midjourney website, one of the few downsides with Midjourney is that currently, it is only accessible through an app known as Discord. As of this writing, Midjourney is in what is known as Beta which means although it is still open to the public, it is still being developed.

But, once you get past the initial overwhelm of trying Midjourney on Discord, you will be glad you did. In fact, once you get used to creating graphics for social media posts, logos for your stationery, and images for your blog posts you will wonder how you ever got along without a tool like Midjourney in the past and why you spent so much money and time getting your artwork in the past.
If you’ve read up to this point, you probably have some interest in getting quality artwork for your business. So let’s take a look at how to begin.
Here’s a Quick Step-By-Step Beginners Guide to Using Midjourney:
- Begin by joining Midjourney by going to https://www.midjourney.com
- Once on the Midjourney homepage, click on “Join the Beta” in the lower right corner. This will allow you to use the Discord app that we talked about earlier either as a separate app or as a web page – either way is fine depending on your comfort zone.
- You will next be asked for some basic information which you can go ahead and fill in. Midjourney just wants to know who to call you and to make sure that you are human.
- Once you are in Discord, scroll down the left hand column to the #newbies channel.
- Then simply type in /imagine, to the Midjourney prompt field followed by what you would like to create and the AI does the rest. For example, to generate an image, of a futuristic city, type a text prompt like “/imagine a futuristic city.
- Midjourney will quickly generate 4 image variations based on your prompt.
- You can continue iterating variations by clicking the reload button, select one or more that you would like Midjourney to improve upon, or even have Midjourney create additional variations of any of the 4 images by selecting the corresponding buttons.
- When you have an image you love, right click save to save it to your device.
Of course, as you become more experienced there is a lot more you can do, but the steps listed above will be enough to get you started.
It may take a few tries to get used to phrasing the perfect prompts, so don’t get discouraged if you don’t get just what you are looking for right away – there is a learning curve. But with some practice, you will be getting the perfect images in no time!
Dabble, Explore, and Unlock Your Inner Artist
Getting started with Midjourney is as simple as signing up for Midjourney, joining Discord, and getting used to using the app.
Don’t be afraid to really explore what Midjourney can do. Have fun with it, and let Midjourney surprise you. The AI capabilities are truly mind-blowing.
The future of art and creativity is here. Welcome to the world of Midjourney!